Content farm posts Q4 losses

Demand Media, the popular online media company and content farm that operates brands such as eHow and Cracked, reported fourth quarter net losses "due to costs for improving its platform," Reuters reports.

The company went public this past January after receiving technology consulting, pricing its stock at $17 a share and valuing it at more than $1 billion, CNN Money notes. It expects to raise about $67 million, and will use the funds for content investments, working capital and international expansion.

However, Reuters points out that Demand posted a net loss of $6.4 million during Q4, this after seeing net income earnings of $1 million during Q4 2010. Conversely, revenue rose 16 percent during that time period to $81.3 million.

Questions still remain about whether Demand will ultimately be profitable. CNN Money reports that it has faced criticism about its questionable accounting methods, as it doesn't expense the cost of paying its writers upfront. Instead, it spreads those funds out over the course of five years, boosting its bottom line.

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