Has Pinterest peaked too early?

Pinterest - the online pinboarding website that allows people to post high-quality images of their favorite things - is the next big thing in social media.

It brought in 11 million unique visitors in January and is driving more traffic across the internet than many big-name companies such as Google, notes CNN Money.

However, author Dan Primack suggests that maybe Pinterest needs to mellow out its overwhelming popularity.

"After all, there comes a future point when people don't pay attention to a company's actual success because they (mistakenly) believe it was achieved years ago," Primack wrote.

His solution? File for an initial public offering.

He feels this will create more transparency in the company, "take it down a notch" and reduce the pressure of "living up to its own hype."

Primack cites Facebook, which has encountered governance issues and concerns about growth (too great of a reliance on Zynga) since it announced its intention to go public earlier this year. The author doesn't believe Pinterest should necessarily go public, but simply begin drawing up an S-1 document as part of a long-term growth strategy.

According to Fast Company, Pinterest currently has $37.5 million in investments. Larchmont, New York-based Bessemer Venture Partners led its Series A financing, while Andreessen Horowitz led a Series B.

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