Daily News Blog

Cambridge startup finds internet influences

posted May 7, 2012 in the Business Blog

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SocMetrics, a 2011 MassChallenge finalist, recently received $250,000 in equity and debt financing to assist in its continued technology consulting efforts, Mass High Tech reports.

The Cambridge company is a web-based self-service program that helps small and large companies, marketers, public relations firms and ad agencies identify influencers and advocates to help a business create buzz.

SocMetrics was cofounded by former AOL employee Roy Rodenstein, who was integral in the company's purchase of another startup - Going Inc. - which provides an online social network based around events and gathering places, the news source notes in a separate article.

The Cambridge startup's customers already include the Canadian Olympic Committee, Ancestry.com and Vita Coco coconut water.

According to its blog, the company believes there are "rock stars" in every industry, from food to travel to life sciences, and it's their job to find them. For instance, the blog uses the example of a food blogger with a small amount of Twitter followers (200) and a tiny blog readership but is also followed on the social media platform by Whole Foods, Martha Stewart and celebrity chef Rocco Dispirito. This person is a little-known influencer that SocMetrics can tap into.

KLR offers services for industries that many other CPA firms in Boston may not be familiar with. Its technology consulting branch provides assistance for software developers, technology support services, hardware manufacturers and more.